Search Engine Marketing Basics & Effective Use of Social Media

Understand the importance of search engine marketing in your business and how it relates to social media. Through knowing how SEO basics work, you can develop strategies that will promote your brand and business throughout all your digital marketing efforts, especially social media. Learn how to use your time and efforts effectively and efficiently when using social media and which social channels will best serve your needs. Eliminate waste while increasing productivity.

• Learn about types of search, ranking factors, keywords, content development as it relates to search, and page optimization.
• Understand the laws of social media marketing, strategy development, and each social platform’s weaknesses (e.g., LinkedIn, Twitter, Facebook, Pinterest.)
• Learn how to build a team and whether you should train staff or outsource.

Facilitator: Evelyn Olsen Lamden, Red Kite Business Advisers