This course guides you in learning how to integrate your marketing initiatives across all available media channels, both traditional and digital. You will learn the basics for building a campaign that integrates all your media choices. A high level recap of each major channel for consideration (e.g. social media, radio, print, digital) is included, along with 10 tips for success in developing a cross-channel marketing campaign.
* Learn about available media channels, both traditional and digital
* Deliver a consistent and optimal customer experience by breaking down marketing silo and creating an omni-channel approach in order to maximize customer engagement and encourage customer loyalty
Tuesday, October 15
WeWork Pacific Design Center
750 San Vicente Blvd
West Hollywood, CA 90069
6:00PM - 6:30 Registration
6:30 Workshop Begins
This workshop is made possible through the generous support of Southern California Edison.